Sabtu, 31 Januari 2015

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  • Published on: 1979-10
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 176 pages

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Minggu, 25 Januari 2015

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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India, by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Mic

Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:
• There will be nearly one billion middle-class consumers in China and India within the next ten years?
• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

  • Sales Rank: #276816 in Books
  • Published on: 2012-10-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.10" w x 6.30" l, 1.37 pounds
  • Binding: Hardcover
  • 314 pages

Review
As seen in The Wall Street Journal, Fortune magazine, Forbes.com, Bloomberg TV, Businessweek, The Economist, and BBC Radio

“enjoyable, informative, and timely book.” — Indian Journal of Economics & Business

“A must-read for those wanting to tap the markets of India and China, The $10 Trillion Prize: Captivating the Newly Affluent in China and India is a portrait of the world’s biggest buyers of cars, mobile phones, appliances and other products and services” — livemint

“This is a good book packed with data, examples, and insight. Whether you know next to nothing, just or little or are quite familiar with the business environments in China and/or India, you will certainly get new information as I did, to widen my horizons. Get this book.” — BIZ INDIA (bizindia.net)

“Pick up the book to know how to create a triple crown: a win in China, a win in India, and a win at home; and to understand the differences and similarities between China and India.” — Business India

“The $10 Trillion Dollar Prize examines the pot of gold at the end of the rainbow for Western manufacturers and explains who these customers really are and how their tastes are changing. But most importantly it offers insights into how to reach them.” — Engineering and Technology Magazine, The Institution of Engineering and Technology

“well worth having on your bookshelf” — Business Traveller magazine

Through vivid profiles and memorable characters such as the Harvard girl and Mrs. Wx Liu, the authors take readers inside the hearts and minds of Chinese and Indian consumers and offer key new insight into how to win them over. — India Business Journal

“an excellent starting point for understanding how China and India are powering the global economy.” — Small Business Trends (smallbiztrends.com)

“The $10 Trillion Dollar Prize is an insightful, brilliant journey into the viscera of the modern consumer in both countries, unravelling in the process the rich tapestry that embellishes both these countries.” “In sum, the book is a “paisa vasool”, or value for money, a term it repeatedly refers to, and one which could redefine the way corporations around the world think about consumers in India and in China.” — Business Standard (business-standard.com)

“…the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending.” — The Financial Times

“The $10 Trillion Prize, through survey data, concrete examples, and on-the-ground reporting, shows business leaders what they’re up against in these two massive markets…” — EuroBiz

Advance praise for The $10 Trillion Prize:

Jerry Stritzke, President and COO, Coach—
“Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future.”

Irene Rosenfeld, Chairman and CEO, Kraft Foods—
“A must-read for consumer companies seeking to capitalize on the explosive growth in India and China, but also a how-to manual for jump-starting growth in more mature, developed markets.”

Jochen Zaumseil, Executive Vice President, Asia Pacific, L’Oréal—
“The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers.”

Deepak Parekh, Chairman, HDFC—
“Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth.”

Jim O’Neill, Chairman, Goldman Sachs Asset Management—
“This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale.”

About the Author
Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group’s global consumer practice. Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's China consumer practice. David Michael leads BCG's globalization practice.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Paisa vasool
By B.Sudhakar Shenoy
During the last decade, several books have been written on the great economic potential of China and India, projecting them to be the engines of global economic growth of the twenty first century. Their huge population and a very low base of per capita income were indeed considered to be the very basis that would unleash unprecedented demand for all goods and services, to meet the needs of billions, thanks to the forces of global economic convergence.

While China opened up in 1979, India did so in 1991, and since then both these countries are marching ahead at great speed, in economic terms, compared to the rest of the globe. Global companies that had largely ignored these markets, suddenly realise that they need these markets very badly, not just for growth, but sometimes for their very existence in the transformed global market and value chain in the coming decades.

This book is an excellent work by BCG Consultants, based on in-depth research, feet on the ground approach to estimate the market size for goods and services in China and India in the current decade. As the title aptly says, the annual opportunity is $10 Trillion, by 2020. While China would account for $ 6.2 Trillion, India would be about $ 3.6 Trillion. Cumulatively it would exceed $ 60 Trillion for the decade.

To put this in perspective and to understand the opportunity, the lifetime consumption of a child born in India in 2009 would be 13 times that of his elder citizen born in 1960. This figure for China is a whopping 38 x.

The authors have done insightful analysis and excellent presentation of market segmentation based on per capita incomes of the super-rich, the growing middle class, the bottom poor, demographics, urban-rural consumption patterns, aspiration and key drivers that shape buying behaviour and the resultant demand.

Product sector analysis of how this huge demand would spread across different industry verticals - Food, Housing, Transport, Communication, Health care, Clothing etc., are discussed in detail.

The best part of the book is the finding and presentation that these countries need a very different kind of mind-set and business strategy to succeed. This means that mere replication of products and processes in the developed world are simply prescriptions for failure, for global giants in China and India. These countries need products that are ultra-low cost and multi functionality (called "paisa vasool" in India), innovative business processes and a frugal mind set. While western MNCs have highly advanced technologies and deep pockets and vast experience, reliance on their successful strategies in the West would be their proverbial Achilles heel in China and India.

Local competitors are Ambitious, Aggressive, Audacious and Adaptive to the hilt. These companies for example talk of 10x10, which means 10 times growth in 10 years, which might sound highly impossible and probably lunatic in the developed West. They have an Accelerator mind-set, and are PHD's (Poor, Hungry and Driven).

Scores of examples on strategies and case studies of successful local business giants as well as some western MNCs that have got the recipe right, is a reader's delight.

More than just the data on opportunity, this book presents the DNA for success in China and India.

To me, this book is absolute "Paisa Vasool", worth every penny, sorry, every paisa, since a penny can buy 55 paise at today's exchange rates in India. Penny is expensive in India. For real value, forget the penny and focus on every paisa. This concept is at the crux of this book.

In addition, I recommend the following books as essential reading to succeed in India.

1. " Reverse Innovation" by Vijay Govindarajan and Chris Trimble
2. "Getting China and India Right" by Anil K Gupta and Haiyan Wang,
3. "India Inside" by Nirmalya Kumar and Phanish Puranam

Outstanding work.

7 of 7 people found the following review helpful.
Interesting Read
By marksgill
The $10 Trillion Prize is clearly bullish on China and India, but the optimism is not unfounded. The authors present a wealth of data to back up their assertions about the growth potential of these two consumer markets. On top of that, there are numerous and colorful anecdotes, like the one about a woman farmer in China who built a new house with a two-car garage even though she didn't own a car yet. Just goes to show the ambitions and anticipated purchasing power of the rising middle class in these countries. Well worth a read.

5 of 5 people found the following review helpful.
Get closer to the Chinese and Indian Consumer
By David W Olsen
A must read to help you truly understand the rising Chines and Indian consumer and how to win their hearts and minds. The first book I've read on the subject that delves deep into the motivations, wants and needs of the rising middle class in those countries. A great way to get up to speed and learn how to capture your share of the $10 Trillion Dollar Prize.

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Kamis, 22 Januari 2015

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Sign Language Made Simple: A Complete Introduction to American Sign Language, by Karen Lewis, Roxanne Henderson

Sign Language Made Simple will include five Parts:

Part One: an introduction, how to use this book, a brief history of signing and an explanation of how signing is different from other languages, including its use of non-manual markers (the use of brow, mouth, etc in signing.)
Part Two: Fingerspelling: the signing alphabet illustrated, the relationship between signing alphabet and ASL signs
Part Three: Dictionary of ASL signs: concrete nouns, abstractions, verbs, describers, other parts of speech-approx. 1,000 illustrations. Will also include instructions for non-manual markers, where appropriate.
Part Four: Putting it all together: sentences and transitions, includes rudimentary sentences and lines from poems, bible verses, famous quotes-all illustrated. Also, grammatical aspects, word endings, tenses.
Part Five: The Humor of Signing: puns, word plays and jokes.



Sign Language Made Simple will have over 1,200 illustrations, be easy to use, fun to read and more competitively priced than the competition. It's a knockout addition to the Made Simple list.

  • Sales Rank: #148088 in Books
  • Color: Black
  • Brand: Harris Communications
  • Published on: 1997-08-18
  • Released on: 1997-08-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x .70" w x 7.80" l, 6.00 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Item Weight - 2 lbs.
  • Package Quantity: 1
  • Excellent Quality.
  • Great Gift Idea.
  • Satisfaction Ensured.

From the Publisher
Sign Language Made Simple will include five Parts:

Part One: an introduction, how to use this book, a brief history of signing and an explanation of how signing is different from other languages, including its use of non-manual markers (the use of brow, mouth, etc in signing.)
Part Two: Fingerspelling: the signing alphabet illustrated, the relationship between signing alphabet and ASL signs
Part Three: Dictionary of ASL signs: concrete nouns, abstractions, verbs, describers, other parts of speech-approx. 1,000 illustrations. Will also include instructions for non-manual markers, where appropriate.
Part Four: Putting it all together: sentences and transitions, includes rudimentary sentences and lines from poems, bible verses, famous quotes-all illustrated. Also, grammatical aspects, word endings, tenses.
Part Five: The Humor of Signing: puns, word plays and jokes.

Sign Language Made Simple will have over 1,200 illustrations, be easy to use, fun to read and more competitively priced than the competition. It's a knockout addition to the Made Simple list.

From the Inside Flap
"Sign Language Made Simple will include five Parts:
Part One: an introduction, how to use this book, a brief history of signing and an explanation of how signing is different from other languages, including its use of non-manual markers (the use of brow, mouth, etc in signing.)
Part Two: Fingerspelling: the signing alphabet illustrated, the relationship between signing alphabet and ASL signs
Part Three: Dictionary of ASL signs: concrete nouns, abstractions, verbs, describers, other parts of speech-approx. 1,000 illustrations. Will also include instructions for non-manual markers, where appropriate.
Part Four: Putting it all together: sentences and transitions, includes rudimentary sentences and lines from poems, bible verses, famous quotes-all illustrated. Also, grammatical aspects, word endings, tenses.
Part Five: The Humor of Signing: puns, word plays and jokes.


"Sign Language Made Simple will have over 1,200 illustrations, be easy to use, fun to read and more competitively priced than the competition. It's a knockout addition to the Made Simple list.

About the Author
Roxanne Henderson is a freelance editor whose recent work includes a series of minibooks of Bible stories for three- to seven-year-olds, as well as the forthcoming "Sign Language Made Simple".

Brown graduated from nursing school at Hahnemann University in 1983. Since 1990 he has been on the staff of Johns Hopkins Hospital.

The Philip Lief Group has been packaging books for publishers nationwide for more than a quarter century, including many international best-sellers such as Secrets of the Psalms, How to Pray, and Divine Inspirations. Most recently, the company produced the very successful Andrews McMeel book Barbara Taylor Bradford's Living Romantically Every Day.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good resource
By D. M.
Signs are grouped by subject rather than alphabetical, which can lead to a lot of page flipping. There is an index, so I utilize that a lot! Helpful hints are given, signs are clear, alternative signs are given where they exist. My sign language book was 30 years old, so these signs are updated from that!

1 of 2 people found the following review helpful.
Interesting Book.
By Yerenny CA
This is a product review for Sign Language Made Simple: A Complete Introduction to American Sign Language. I bought this book because I have been trying to learn how to sign for two years now and I am always searching for a good book to help me, since I don't have anyone to practice with, after reading the reviews, I decided to give it a try and ordered it. With my Prime membership, it took three days to arrive since I ordered it late at night, it arrived in a yellow package and was left inside my mailbox.

The book is like a soft-cover textbook in size and not heavy (At least for me.) I read it a bit and looked through it, just to compare it a bit with what I know and other books I have tried. The introduction was interesting, it talked a bit about the sign language history, I found the alphabet page to be good as well and love the fact that in the back, there is a few quotes and the signs to go with it. For me, this book is different from the ones I've tried before because it not only teaches signing but it also teaches a lot about the deaf culture.

Included is a picture I just took of the book, I bought mine used but it still looks fairly new. Underneath the book is the package it came in.

Any questions, feel free to ask, I'll be happy to answer them as best as I can.

0 of 0 people found the following review helpful.
Five Stars
By Mariola
Excelente! Gracias!

See all 39 customer reviews...

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Sign Language Made Simple: A Complete Introduction to American Sign Language, by Karen Lewis, Roxanne Henderson PDF

Sabtu, 17 Januari 2015

[N278.Ebook] Ebook Free International Law and the Environment, by Patricia Birnie, Alan Boyle, Catherine Redgwell

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International Law and the Environment, by Patricia Birnie, Alan Boyle, Catherine Redgwell

International Law and the Environment, by Patricia Birnie, Alan Boyle, Catherine Redgwell



International Law and the Environment, by Patricia Birnie, Alan Boyle, Catherine Redgwell

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International Law and the Environment, by Patricia Birnie, Alan Boyle, Catherine Redgwell

As conservation of the environment plays an increasingly important role within society, International Law and the Environment continues to be the essential read for students and practitioners alike.

International Law and the Environment, while remaining rooted within the substantive law, places legislation on the protection of the environment firmly at the core of its current context. Written by three of the foremost experts in this field, the authors employ sharp and thorough analysis of the laws, allowing them to share their extensive knowledge and experience with the reader. The authors provide a unique perspective on the implications of International regulation, promoting a wider understanding of the pertinent issues impacting upon the law.

This edition features extended treatment of Genetically Modified Organisms and biotechnology as well as the implications of ethics and the environment. It also benefits from new material covering the role of the International Maritime Organization and Non-Governmental Organizations, which continue to grow in their influence over legislative provisions. These revisions ensure that not only does International Law and the Environment remain at the forefront of developments but continues to provide the most complete coverage of the growing subject of environmental law.

  • Sales Rank: #830266 in Books
  • Brand: Brand: Oxford University Press, USA
  • Published on: 2009-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.60" h x 1.60" w x 9.60" l, 2.81 pounds
  • Binding: Paperback
  • 830 pages
Features
  • Used Book in Good Condition

Review

"A very welcome addition to the growing list of books on international environmental law. This is perhaps the best single book thus far in this rapidly evolving area of global concern. Written in a very accessible style, the book covers the entire landscape of issues, related treaties, and other material concerning ecological quandry in sufficient detail while maintaining the economy of expression. It is an impressive presentation of complex issues and not so easily accessible material. it is an excellent text book for use in college and law schools; the material can be effectively utilized in several specialty courses such as: international studies, environmental affairs, and environmental law....The authors must be congratulated for producing a fine book. Most certainly the book has established itself as the first comprehensive textbook on international environmental law."--Dickinson Journal of Environmental Law & Policy


"[A]n authoritative 'nutshell' of the law conterning protection of the world's environment."--American Society of International Law


"A streamlined introduction to the field....Each topic is presented clearly and thoroughly, with useful footnotes to relevant decisions and documents."--Yale Journal of International Law


About the Author
Patricia Birnie is Director and Professor of the IMO International Law Institute.
Alan Boyle is Professor of Public International Law, University of Edinburgh.


Catherine Redgwell is Professor of International Law at University College London, where her main teaching and research interests lie in international environmental and energy law.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Exhaustive and Complete
By M. Ziebell
This is simply an outstanding addition to the field. There are other good resources out there but I found Birnie & Boyle's work one of the best. It continues to be one of my basic references - despite having become slightly dated. I recommend it with only one reservation: the authors use of endnotes rather than footnotes is aggravating. Perhaps the next edition will address this irksome problem?

0 of 0 people found the following review helpful.
Good resource
By Katerina
I used this book as a resource for my LLM thesis and it proved very useful. It provides good background knowledge on the evolution of environmental law in international law. I wish it had some case summaries though.

0 of 0 people found the following review helpful.
Lighter than the books sold in Europe (paper)
By J. Pedroso
I love the fact that my book was printed in recycled papers and for that it was much lighter than the books printer in white paper. This was the best price I could find in USA and Europe! I super recommend this book.

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Senin, 12 Januari 2015

[Z435.Ebook] Ebook Free Financial Management of the Veterinary Practice [Paperback] [2010] (Author) Justin Chamblee CPA MAcc, Max Reiboldt CPAFrom AAHA Press

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  • Sales Rank: #6033558 in Books
  • Published on: 2010
  • Number of items: 2
  • Binding: Paperback

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Jumat, 09 Januari 2015

[O671.Ebook] Download Ebook The Braconid and Ichneumonid Parasitoid Wasps: Biology, Systematics, Evolution and Ecology, by Donald L. J. Quicke

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The Braconid and Ichneumonid Parasitoid Wasps: Biology, Systematics, Evolution and Ecology, by Donald L. J. Quicke

The Ichneumonoidea is a vast and important superfamily of parasitic wasps, with some 60,000 described species and estimated numbers far higher, especially for small-bodied tropical taxa. The superfamily comprises two cosmopolitan families - Braconidae and Ichneumonidae - that have largely attracted separate groups of researchers, and this, to a considerable extent, has meant that understanding of their adaptive features has often been considered in isolation. This book considers both families, highlighting similarities and differences in their
adaptations.

The classification of the whole of the Ichneumonoidea, along with most other insect orders, has been plagued by typology whereby undue importance has been attributed to particular characters in defining groups. Typology is a common disease of traditional taxonomy such that, until recently, quite a lot of taxa have been associated with the wrong higher clades. The sheer size of the group, and until the last 30 or so years, lack of accessible identification materials, has been a further impediment to research on all but a handful of ‘lab rat’ species usually cultured initially because of their potential in biological control.

New evidence, largely in the form of molecular data, have shown that many morphological, behavioural, physiological and anatomical characters associated with basic life history features, specifically whether wasps are ecto- or endoparasitic, or idiobiont or koinobiont, can be grossly misleading in terms of the phylogeny they suggest. This book shows how, with better supported phylogenetic hypotheses entomologists can understand far more about the ways natural selection is acting upon them.

This new book also focuses on this superfamily with which the author has great familiarity and provides a detailed coverage of each subfamily, emphasising  anatomy, taxonomy and systematics, biology, as well as pointing out the importance and research potential of each group. Fossil taxa are included and it also has sections on
biogeography, global species richness, culturing and rearing and preparing specimens for taxonomic study. The book highlights areas where research might be particularly rewarding and suggests systems/groups that need investigation. The author provides a large compendium of references to original research on each group. This book is an essential workmate for all postgraduates and researchers working on ichneumonoid or other parasitic wasps worldwide. It will stand as a reference book for a good number of years, and while rapid advances in various fields such as genomics and host physiological interactions will lead to new information, as an overall synthesis of the current state it will stay relevant for a long time.

  • Sales Rank: #2372653 in Books
  • Brand: Quicke, Donald L. J.
  • Published on: 2015-01-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.44" w x 7.60" l, .0 pounds
  • Binding: Hardcover
  • 704 pages

Review

“This is certainly a field with many pitfalls, but there is hardly a better guide through it than Professor Quicke.”  (International Journal of Environmental Studies,9 March December 2015)

"It sounds like a backhanded compliment to say that this is the best book of its kind, when I have already said that it is the only book of its kind. However, The Braconid and Ichneumonid Parasitoid Wasps goes beyond being the best of a limited field – it is a truly impressive assemblage of information on an intriguing and important group of insects. I hope that it inspires more people to work in the field." (Bulletin de la Société d’entomologie du Canada 2015)

"Overall, this is a highly valuable compendium of known information, as well as currently unanswered questions, concerning ichneumonoid wasps......Quicke is to be congratulated for producing a standard work that I, for one, will be consulting for a long time." (American Entomologist 2016)

Overall, this is a highly valuable compendium of known information, as well as currently unanswered questions, concerning ichneumonoid wasps......Quicke is to be congratulated for producing a standard work that I, for one, will be consulting for a long time.

From the Back Cover

The Ichneumonoidea is a vast and important superfamily of parasitic wasps, with some 60,000 described species and estimated numbers far higher, especially for small-bodied tropical taxa. The superfamily comprises two cosmopolitan families - Braconidae and Ichneumonidae - that have largely attracted separate groups of researchers, and this, to a considerable extent, has meant that understanding of their adaptive features has often been considered in isolation. This book considers both families, highlighting similarities and differences in their adaptations.

The classification of the whole of the Ichneumonoidea, along with most other insect orders, has been plagued by typology whereby undue importance has been attributed to particular characters in defining groups. Typology is a common disease of traditional taxonomy such that, until recently, quite a lot of taxa have been associated with the wrong higher clades. The sheer size of the group, and until the last 30 or so years, lack of accessible identification materials, has been a further impediment to research on all but a handful of ‘lab rat’ species usually cultured initially because of their potential in biological control.

New evidence, largely in the form of molecular data, have shown that many morphological, behavioural, physiological and anatomical characters associated with basic life history features, specifically whether wasps are ecto- or endoparasitic, or idiobiont or koinobiont, can be grossly misleading in terms of the phylogeny they suggest. This book shows how, with better supported phylogenetic hypotheses entomologists can understand far more about the ways natural selection is acting upon them.

This book covers the same areas as Parasitic Wasps (Springer, 1997) (behaviour, physiology, development, anatomy, venoms, sex, ecology and evolution), but they have been brought up to date in this book (much new data has become available over the intervening years). This new book also focuses on this superfamily with which the author has great familiarity and provides a detailed coverage of each subfamily, emphasising  anatomy, taxonomy and systematics, biology, as well as pointing out the importance and research potential of each group.
Fossil taxa are included and it also has sections on biogeography, global species richness, culturing and rearing and preparing specimens for taxonomic study. The book highlights areas where research might be particularly rewarding and suggests systems/groups that need investigation. The author provides a large compendium of references to original research on each group. This book is an essential workmate for all postgraduates and researchers working on ichneumonoid or other parasitic wasps worldwide. It will stand as a reference book for a good number of years, and while rapid advances in various fields such as genomics and host physiological interactions will lead to new information, as an overall synthesis of the current state it will stay relevant for a long time.

Brief TOC: Chapter 1  Introduction; Chapter 2  Adult external morphology; Chapter 3 The ovipoistor and ovipositor sheaths; Chapter 4  Internal and reproductive anatomy; Chapter 5  Immature stages; Chapter 6  Idiobionts, koinobionts and other life history traits; Chapter 7  Sex, courtship and mating; Chapter 8  Host location, assessment and associative learning; Chapter 9 Overcoming host immune reaction and physiological interactions with hosts; Chapter 10  Convergent adaptations; Chapter 11  Overview of Ichneumonoidea: relationships and systematics; Chapter 12  Phylogeny and systematics of the Braconidae; Chapter 13  Phylogeny and systematics of the Ichneumonidae; Chapter 14 Ecology; Chapter 15  Local and global patterns in diversity; Chapter 16  Collecting and rearing Ichneumonoidea; Chapter 17 Epilogue.

About the Author

Donald L. J. Quicke is currently Visiting Professor at the Department of Biology, Faculty of Science, Chulalongkorn University, Thailand. He graduated from Oxford University with a degree in zoology and after doctoral and postdoctoral work on snail neurophysiology, sea anemone ecology and spider venoms, made parasitic wasps, and especially the ichneumonoid wasp family Braconidae, his main love and research interest. He held a lectureship at Sheffield University, moved to Imperial College London in 1993 and held a joint post between them and the Natural History Museum, London, until retiring in 2013 to live in Thailand. He was made Professor of Systematics in 2008. He has travelled widely collecting and studying parasitic wasps, especially in Africa. Over the past years he has described more than 560 new species and 76 new genera, including a number of fossil taxa, as well as making extensive studies of functional anatomy parasitic wasp ovipositors which are of enormous biological importance. A lot of his recent work has concerned global diversity estimation and patterns.

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[K342.Ebook] PDF Download The Art of Living Consciously: The Power of Awareness to Transform Everyday Life, by Nathaniel Branden

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The Art of Living Consciously: The Power of Awareness to Transform Everyday Life, by Nathaniel Branden

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The Art of Living Consciously: The Power of Awareness to Transform Everyday Life, by Nathaniel Branden

The Art of Living Consciously Is an Operating Manual for Our Basic Tool of Survival
In The Art of Living Consciously, Dr. Nathaniel Branden, our foremost authority on self-esteem, takes us into new territory, exploring the actions of our minds when they are operating as our life and well-being require -- and also when they are not. No other book illuminates so clearly what true mindfulness means:
* In the workplace
* In the arena of romantic love
* In child-rearing
* In the pursuit of personal development
Today we are exposed to an unprecedented amount of information and an unprecedented number of opinions about every conceivable aspect of life. We are thrown on our own resources as never before -- and we have nothing to protect us but the clarity of our thinking. In The Art of Living Consciously, Branden gives us the tools with which to draw out the best within us.

  • Sales Rank: #378103 in Books
  • Published on: 1999-06-16
  • Released on: 1999-06-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .70" w x 5.50" l, .70 pounds
  • Binding: Paperback
  • 256 pages

About the Author
With a Ph.D. in psychology, and a background in philosophy, Nathaniel Branden is a practicing psychotherapist and a corporate consultant, and is widely recognized as the world authority on self-esteem, a field he pioneered more than three decades ago. His many books include The Six Pillars of Self-Esteem, Taking Responsibility, Self-Esteem at Work, and A Woman's Self-Esteem. His newest book is My Years with Ayn Rand. He lives and works in Beverly Hills, California.

Excerpt. © Reprinted by permission. All rights reserved.
Introduction

A few months after completing my previous book, Taking Responsibility, I was at a dinner party, and someone asked me what I was writing next. I answered that I was about to embark on a book that would examine what it means to live consciously.

An older woman, her face lined with bitterness, frowned and shook her head disapprovingly. "Live consciously?" she said. "Not a good idea. Who would want to live consciously? Life would be too painful."

I asked, "Is it less painful if we live unconsciously and mechanically, without knowing what we are doing, and blind to opportunities to make things better?" But she did not answer.

Someone else at the table remarked, "Well, even if living consciously does have advantages -- isn't it still a lot of work?"

Like a light that can be turned brighter or dimmer, consciousness exists on a continuum.

It is true that living consciously obliges us at times to confront painful realities. It is also true that it demands an effort. As a way Of operating in the world, living consciously has its costs, and we will examine them. A central theme of this book, however, is that the rewards are overwhelmingly greater than any apparent drawback. Living consciously is a source of power and liberation. It does not weigh us down -- it lifts us up.

Like a light that can be turned brighter or dimmer, consciousness exists on a continuum. We can be more conscious or less conscious, more aware or less aware. So the choice is not between absolute optimal consciousness and literal unconsciousness (as in a coma). The choice is between living more consciously and less consciously. Or we might say: between living consciously and living mechanically. And it is always a matter of degree.

The tragedy of so many people is precisely that, to a great extent, they live mechanically: their thinking is stale, . they don't examine their motives, and they respond to events automatically. They rarely take a fresh look at anything and rarely have a new thought. They exist at a low or shallow level of awareness. One of the consequences is that they live lives drained of color, excitement, or passion. It is not difficult to see that consciousness energizes, while its absence produces boredom and enervation.

To live consciously is to be committed to awareness as a way of being in the world and to bring to each activity a level of awareness appropriate to it. But what this means is not obvious. "Living consciously" is an enormous abstraction. We will examine its meaning in the chapters that follow.

I use consciousness here in its primary meaning: the state of being conscious or aware of some aspect of reality. Why is consciousness important? The short answer is that for all species that possess it, consciousness is the basic tool of survival and of adaptation to reality -- the ability to be aware of the environment in some way, at some level, and to guide action accordingly. One might as well ask: Why is sight important?

Living consciously is a state of being mentally active rather than passive. It is the ability to look at the worm through fresh eyes. It is intelligence taking joy in its own function. Living consciously is seeking to be aware of everything that bears on our interests, actions, values, purposes, and goals. It is the willingness to confront facts, pleasant or unpleasant. It is the desire to discover our mistakes and correct them. Within the range of our interests and concerns, it is the quest to keep expanding our awareness and understanding, both of the world external to self and of the worm within. It is respect for reality and respect for the distinction between the real and the unreal. It is the commitment to see what we see and know what we know. It is recognition that the act of dismissing reality is the root of all evil.

The issue of living consciously versus unconsciously takes many forms. Here are two examples taken from my practice of psychotherapy, in which we can see what living unconsciously may look like. Note that these examples merely illustrate the problem; they do not yet suggest the path to a solution.

Arnold K. was a forty-seven-year-old professor of history who imagined he was deeply in love with his wife and was unkind to her in a hundred ways he did not notice. When she needed to talk to him about something of importance to her, he typically was preoccupied, only half listened, and rarely responded in any meaningful way. When she expressed a desire, he smiled and said nothing and soon drifted off to another subject. When she disagreed with him, he swung off into another monologue without dealing with what she had said. When she tried to tell him of ways he hurt her, he did not hear, or apologized instantly and forgot her words within an hour. He knew how devoted he felt, so he believed he was a loving husband. And when the mood struck, he could be truly generous, considerate, and caring. Essentially, however, he lived in a private cocoon that contained himself and his love for her and his image of her but not the actual woman: she was exiled to that foreign realm, reality. So that in real-world terms, she was not part of his marriage. His wife was not the woman he lived with; he lived with a fantasy existing only inside his head. In some subjective sense of his own he may have loved her, but he did not love her consciously, did not day by day give the relationship the awareness it needed and deserved. Eventually she became ill and abruptly was gone from his life. Standing at her graveside in agony, he saw that during the twelve years of their marriage he had not been there -- he had been lost inside his own mind. He saw that he had abandoned his wife long before she had "abandoned" him (by dying). What love had not accomplished, death had accomplished: jolted him into waking up, at least for a time.

For many of us, suffering is the only teacher to whom we listen. In Arnold's case, as with the case below, suffering precipitated the decision to seek psychotherapy.

Rebecca L. was a thirty-nine-year-old leader of personal growth workshops. She saw herself as a person who was on a spiritual path and who had attained a high level of consciousness, yet she was oblivious to the wreckage she had created in her family life. Her lofty view of herself was based on the fact that she was a student of the I Ching, took classes in Tantric Yoga, immersed herself in the literature of the contemplative traditions, and had had thirteen years of Jungian analysis. She subjected her two teenage daughters to endless hours of psychological interpretation of their behavior. At dinner she would invite her husband to tell his dreams, which she would then proceed to analyze. If any of her interpretations were challenged, she would respond with gentle compassion; if the challenge persisted, she became first irritated and then increasingly angry -- until everyone retreated into sullen exhaustion. She could quote interminably from many spiritual masters and had no idea that in the privacy of their bedroom her daughters would sometimes talk about how pleasant life could be if only mother would die. Her husband did not appear to indulge in daydreams; he merely barricaded himself behind his work and spent as little time alone with her as possible. She moved through her life in a kind of trance while priding herself on being more "awake," more "conscious," than those around her. She could not understand why she so often felt a vague, generalized anxiety.

Neither of these people was asleep in the literal sense, and neither was awake in the sense required for a successful life. Their stories give us a preliminary sense of the territory we need to explore -- or, more precisely, certain aspects of it; we will see that there fire many others.

Sometimes, when we reflect on our life and on the mistakes we have made and regretted, it seems to us we were sleeping when we imagined we were awake. We wonder how we could have failed to see that which now stands out in such bold relief. Of course, this may be self-deceiving, in that hindsight always sees more clearly. At that earlier time, we may have been as conscious as we knew how to be.

However, sometimes our sense of having been sleepwalking through our existence reflects an accurate assessment. We know we were not mindful when we needed to be. Our awareness was diffuse or distracted rather than focused and disciplined. No doubt there were reasons, but reasons do not alter facts. In retrospect, we wish we had been more conscious.

We think, for example of all the danger signals we had ignored at the start of what turned out to be a disastrous love affair -- for example, our lover's incongruous behavior, conflicting statements, mysterious nonexplanations, sudden and inexplicable emotional outbursts. We ask ourselves, Where was my mind at the time? Or we remember all the warnings our supervisor gave us long before we were discharged, and we wonder why the words did not penetrate. Or we reflect on the opportunities we let slip by because in our trancelike state we did not appreciate them for what they were, and we ask ourselves how that was possible. Where was I, we wonder, when my life was happening?

When I discussed the practice of living consciously in previous books, it was exclusively from the perspective of its importance to self-esteem. Here, the focus is wider. What does it mean to act consciously? To love consciously? To parent consciously? To feel consciously? To Work consciously? To struggle consciously? To vote consciously? To legislate consciously? To address the great issues of life consciously?

To offer an example from the political realm: When legislators pass laws on the expediency of the moment, such as price and wage controls, without thinking through the long-term, foreseeable consequences of their programs, which unfortunately is the pattern of most legislation -- and the results are worse than the problem the ...

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32 of 33 people found the following review helpful.
Required Reading!
By Kindle Customer
I thought I knew how to live consciously after meditating (in the Buddhist tradition) for many years, doing all kinds of psycho-spiritual self-help work, two years of psychotherapy, you name it, I have at least tried it. Mr. Brandon's book opened me up to a whole new level of awareness about myself and the world around me. I would consider this required reading for almost anyone who wants to grow in any way, in any direction. It starts out kind of abstract, but hang in there. There are big payoffs all throughout this book. I cannot imagine you will be disappointd.

0 of 0 people found the following review helpful.
Five Stars
By ELEANOR
very happy with purchase and quick shipping

19 of 41 people found the following review helpful.
This is getting old ...
By A Customer
I guess I don't see the point of this book. Branden's whole "self-esteem" theory is pretty basic if you ask me. Self-esteem is how you experience yourself, so if you want to feel better, start living your life better. Point taken. The tricky part is how to go about doing that. There is little practical advice in this book, it basically amounts to, "Ask yourself, what would John Galt do?" Which is basically what's he's been saying for a while now. There's nothing new here, and if you need a Branden book, get Six Pillars of Self Esteem.

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